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Profile image for How "Baby Born" became a love brand – once again

How "Baby Born" became a love brand – once again Passed

Wednesday June 26, 2024 13:30 - 14:00 CRIF STAGE

Exhibitor: Lemundo

Lecturers: Christian Michel, Philip Günther

Category: Branding, Growth, Social Media

Zapf Creation AG is a German manufacturer of toys based in Rödental in Upper Franconia. The company is known for its functional dolls "Baby Born" and "Baby Annabell" and is one of the largest and most successful players in the sector of children's toys. Adapting to the need of efficiency and the importance of digital marketing, they have chosen to cooperate with the award-winning e-commerce agency Lemundo. Together, they have created new ways to personally and deeply reach their customer audiences through YouTube (organic and paid) as well as Amazon – and were able to achieve huge successes with this combination of push and pull marketing. 

Speakers

Profile image for Christian Michel

Christian Michel speaker

Head of Marketing & Performance
Zapf Creation

Christian Michel is a data driven marketing expert and has lifted Zapf with its well-known toy brands like "Baby Born" and "Baby Anabell" to the next level. How he managed to do so, you will find out in this session at K5.

Profile image for Philip Günther

Philip Günther speakerExhibitor

CEO
Lemundo