Transformation strategy: How Medion became headless in 5 months - a practical example Passed
Wednesday June 26, 2024 11:30 - 12:30 Masterclass Room 12
Exhibitor: Storyblok
Lecturers: Daniel Ariel, Julian Eckerle, Sebastian Rahmel
Moderator: Dirk Baumann
Category: Growth, Operations, Platform, Retail Tech
Medion transformed its e-commerce store to a headless architecture in just five months, setting new industry standards. In this masterclass, you'll gain exclusive behind-the-scenes insights into how headless commerce can help businesses thrive in challenging market conditions. Join Medion, BRANDUNG, Vercel, and Storyblok as they showcase a modern technology setup, discussing its advantages and challenges. Medion will share their journey, highlighting their successful strategies and offering valuable tips. Discover how you can revolutionize Enterprise commerce yourself!
Speakers
Daniel Ariel speaker
Business Director
Brandung
Daniel Ariel is Business Director at Brandung GmbH, one of the leading digital agencies in Germany. He is responsible for creating successful eCommerce projects, mainly with a headless approach. Before his current position, he was a frontend developer specializing in the headless e-commerce ecosystem.
Julian Eckerle speaker
Enterprise Account Executive
Vercel
Sebastian Rahmel speaker
Operational Director eCommerce
Medion
Sebastian Rahmel is a seasoned executive with over 25 years of experience in the digital and gaming industry. He specializes in software development, cloud solutions, product management, strategic planning and marketing. He is currently Operational Director eCommerce at MEDION AG, where he is responsible for the entire eCommerce business. Prior to this, he was responsible for the international eCommerce stores at Medion. At the HRS Group, he previously managed international online projects and modernization initiatives. He was also Managing Director of an eCommerce agency for over 20 years.
Dirk Baumann ModeratorExhibitor
Senior Account Executive
Storyblok
After nearly 20 years in the agency environment, holding various management positions such as founder, managing director, and head of department, Dirk Baumann joined the SaaS provider Storyblok at the beginning of 2022. He is now responsible for enterprise sales in the DACH region. Throughout his career, he has supported numerous e-commerce projects from conception and development to ongoing operation.