Short description of the company

Convert Group is Europe’s leading Data Monetisation Platform, unlocking incremental profitability for Retailers of >€500Μ annual revenues through insights commercialisation to their Suppliers. 

With 10+ years experience across 21 countries, Convert Group enables omni-channel retailers such as Ahold Delhaize, Atida Group (in Germany and 5 other markets) and Apo (in Germany) and marketplaces such as Skroutz to leverage data monetisation programs that yield - 1-2% incremental revenues - and - 5-7% incremental profits. 

Additional Information: bcg.com/publications/2023/first-party-data-leads-next-growth-engine-in-retail