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Love Stories - Building customer journeys on emotions, not buzzwords Beendet
Dienstag, 25. Juni 2024 13:30 - 14:00 UNLIMITED COMMERCE STAGE powered by contentserv
Aussteller: Voyado
ReferentInnen: Claudia Moron, Fabio Maglieri
Kategorie: CRM, D2C, Omnichannel, Retail Tech
Building customer journeys on emotions, not buzzwords. By rejecting the traditional marketing funnel, and instead looking at how the customer journey mirrors the stages of a relationship, the Amsterdam based lingerie brand Love Stories have succeeded in meeting customers where they are in their purchase journey, with the right messaging and tonality. Join this session, hosted by the E-commerce expert, Claudia Moron, current Head of E-commerce at Love Stories and previously eCommerce Site Manager at New Balance and Content & User Experience Manager at Under Armour.
Speakers
Claudia Moron Speaker
Head of E-commerce
Love Stories
Management professional with 14 years of experience in digital commerce. Deeply passionate to create meaningful digital experiences at the crossroad of creativity, technology and customer-centricity. Previous at New Balance and Under Armour, now Head of E-commerce at Love Stories.
Fabio Maglieri SpeakerAussteller
Country Lead DACH
Voyado