Building customer journeys on emotions, not buzzwords. By rejecting the traditional marketing funnel, and instead looking at how the customer journey mirrors the stages of a relationship, the Amsterdam based lingerie brand Love Stories have succeeded in meeting customers where they are in their purchase journey, with the right messaging and tonality. Join this session, hosted by the E-commerce expert, Claudia Moron, current Head of E-commerce at Love Stories and previously eCommerce Site Manager at New Balance and Content & User Experience Manager at Under Armour.