Mastering Personalization on your Commerce Platform: Leveraging AI for Retail Success in Germany Beendet
Dienstag, 25. Juni 2024 10:30 - 11:30 Masterclass Raum 9
Aussteller: Contentstack
ReferentInnen: Wim van Horen, Robert Curlette, Pierre Kremer, Alexander Krüger
Kategorie: Growth, Platform, Retail Tech, UX
Join us for an insightful masterclass designed for retail brands, where we delve into the transformative power of AI-driven personalization. This will cover the latest strategies and technologies from Contentstack and commercetools, demonstrating how AI can enhance customer experiences, increase engagement, and boost sales. Learn from industry experts, explore real-world case studies, and discover practical tools to elevate your retail business through personalized customer interactions.
Speakers
Wim van Horen SpeakerAussteller
Senior Director EMEA Sales
Contentstack
With over a decade of experience in digital experience technology, Wim is an expert on headless content & API-first commerce solutions. At Contentstack, Wim drives conversations with European-headquartered global enterprises to help them understand and navigate the transition to MACH (microservices, API-first, Cloud-native and headless) solutions. Contentstack is a founding member of the MACH Alliance, a not-for-profit organization advocating for enterprises to leave legacy technology behind.
Robert Curlette SpeakerAussteller
Senior Sales Engineer
Contentstack
Robert Curlette has a rich background in consulting and implementing Content Management projects across Europe and North America. As a Solutions Architect for Contentstack, the leading Headless CMS provider, he brings unparalleled insights and practical knowledge to the table. Don’t miss this opportunity to learn from one of the industry's top professionals and discover how to harness the power of AI-driven personalization to transform your retail business.
Pierre Kremer Speaker
VP Digital
EPAM Systems
A seasoned digital transformation and eCommerce expert, Pierre focuses on developing brand and consumer led Go-To-Market and growth strategies across D2C, eRetail, Social Commerce and Marketplaces.
With 20 years’ experience in E-Commerce growth, digitalisation and operational change, Pierre has led such initiatives for Fortune 500 companies such as Unilever, Nestle, SC Johnson, Bacardi, Carnival Cruise Lines, LATAM Airlines, Marriott Hotels, SONY PlayStation, and Carrefour with digital sales ranging from $100K to $125M.
A recognized change agent, he is a true-hybrid and out-of-the-box thinker with a deep understanding of digital transformation, customer and brand experience, MarTech, media, data, and brand which allows him to apply creative solutions to client problems
Alexander Krüger SpeakerAussteller
Account Executive
commercetools
Alexander Krüger wurde 1968 in Essen geboren und lebt heute in Hamburg. Seit 2000 ist er im eCommerce tätig und war dabei für Unternehmen wie atg, Demandware und Salesforce tätig. Mit seinem umfangreichen Wissen und seiner Erfahrung im eCommerce-Bereich ist er ein wertvoller Experte in der Branche und begeistert sich dafür, Unternehmen zu helfen, ihre eCommerce-Strategien zu optimieren und ihr Wachstum zu fördern.