How do you stay on top of new consumer trends while adding the right level of priority to the right channels and delivering a superb customer experience?

Welcome to this Masterclass in which we will uncover the three primary areas you need to master within Digital Experience Optimization which should lead to optimized outcomes, better customer experience, and shared learnings.

We will go through how to balance optimization, experimentation, and personalization for the best outcome by also dividing it into three steps:

• Make them stay: How do you attract new visitors to your site?
• Make them pay: How do you convert browsers into buyers?
• Make them come back: How do you cultivate loyalty and happy returning customers?

This session will be a mix of frameworks and inspiring examples from customers like NIKE, HUGO BOSS, Electrolux, and other brands at the forefront of the industry.