![Header-Bild für K5 FUTURE RETAIL CONFERENCE 2024](https://storage.invitepeople.com/36406/1437832/Linkedin_Profil_Banner_4.png)
A Sparkling Strategy: Maximizing Customer Engagement and Loyalty While Minimizing Business Risk with SodaStream Beendet
Dienstag, 25. Juni 2024 10:30 - 11:30 Masterclass Raum 7
Aussteller: Dynamic Yield
Speaker: Eliad Elkabetz
Kategorie: CRM, Data, Operations, Retail Tech
SodaStream, the renowned at-home sparkling water machine brand, operates under the belief that while customer acquisition is of the utmost importance, re-engagement will provide longer-term value for the brand in recurring revenue through greater loyalty. In this exciting keynote session, Eliad Elkabetz, Head of Product and Operations for Global eCommerce, will take the stage and explain how SodaStream has been able to actualize this with personalization. Plus, he’ll share how a scalable testing approach has allowed the team to minimize business risk and quickly determine which campaigns move the needle across its 16 sites worldwide.
We will cover:
Three pillars of personalization that make up SodaStream’s successful re-engagement strategy
How SodaStream overcomes the challenge of anonymous visitors with real-time personalization
The team’s scaled testing approach that protects site KPIs when deploying new products
Key takeaways from the SodaStream team that you can act on in the next week, month, and year
Speakers
Eliad Elkabetz Speaker
Head of Product and Operations for Global eCommerce, SodaStream