THG's journey to growing sales and profits with Performance Max Beendet
Dienstag, 25. Juni 2024 14:50 - 15:20 UNLIMITED COMMERCE STAGE powered by contentserv
Aussteller: Smarter Ecommerce
ReferentInnen: Clemens Staudinger, Rob Davis
Kategorie: Growth, Retail Tech
Google is promoting Performance Max (PMax) as its most advanced ad technology, yet brands and retailers often find its one-size-fits-all approach clashing with their unique challenges.
Join us as we explore THG's (formerly The Hut Group) journey to mastering PMax, leading to 39% revenue growth for Lookfantastic in Germany and doubling of MyProtein’s revenue in Japan.
This session will guide you through aligning performance marketing strategies with key business goals, ensuring every campaign contributes to your bottom line. You’ll learn how to:
Strategically feed the PMax algorithm to achieve sustainable revenue growth
Push strategic product lines to boost overall profitability
Lower logistics costs while attracting new buyers
Use testing to develop impactful, goal-driven campaigns
Speakers
Clemens Staudinger SpeakerAussteller
Senior Client Lead
Smarter Ecommerce
As Senior Client Lead at Smarter Ecommerce, Clemens is responsible for managing international key accounts. Working in the online marketing industry for over 10 years, he’s been involved in the strategic development of hundreds of ecommerce clients such as The Hut Group, Berlin Brands Group, Musicstore, Miami Heat and many more. His vast experience enables him to provide thorough insights into performance marketing for ecommerce, covering both strategy and day-to-day operations.
Rob Davis Speaker
Acquisition Marketing Director
THG
Rob is Acquisition Director for THG Beauty, he is responsible for biddable media and customer acquisition across the portfolio of Beauty Retail businesses. Rob fell in love with Paid Media back in 2007 and has ridden the wave of digital marketing as it's developed over the last 17 years. He started his career in PPC with Microsoft Bing (or AdCenter back in the day!), then took the plunge and went Agency side in Liverpool and Manchester, before working at a MarTech business in Germany. He's been at THG BEAUTY for the last 4 years, developing the growth strategy and looking for new opportunities to improve performance.