How Westwing is increasing its profits with AI-based predictive pricing Beendet
Mittwoch, 26. Juni 2024 14:50 - 15:20 EXPERIENCE STAGE powered by Google
Aussteller: 7Learnings
ReferentInnen: Eiko van Hettinga, Ismael Jiménez-Fernández
Kategorie: AI, Growth, Marketplace, Operations
- Pricing is one of the most important tools for increasing profitability in retail and one of the most attractive use cases for AI applications
- Setting optimal prices for retailers in the Home & Living segment is an increasing challenge.
- Several factors influence pricing decisions in the Home & Living segment, such as product lifecycles, competitors' prices and marketing activities.
- In addition, retailers in this segment often sell private label products for which information on competitor data is not readily available
- For Westwing, which sells a large and diverse product range in 11 European countries, optimising pricing is a particular challenge.
- In this masterclass, you will learn how 7Learning's AI-supported predictive pricing helps Westwing to take all relevant influencing factors into account, automate pricing decisions and significantly increase profits
Speakers
Eiko van Hettinga SpeakerAussteller
Chief Commercial Officer
7Learnings
Eiko van Hettinga is co-founder and Chief Commercial Officer of 7Learnings. Over the past 5 years, Eiko and his team have developed 7Learnings into one of the leading software providers in the field of retail pricing.
Ismael Jiménez-Fernández Speaker
Pricing Manager
Westwing
Ismael is a pricing expert with more than seven years of experience in leading pricing and analytics teams (Westwing, Mytheresa, AutoScout24, Accenture). He is currently Pricing Manager at Westwing. Westwing is Europe’s top e-commerce platform for beautiful living.